Marketing Solar Panels to Fifth-Graders

Employees of the Sharp Electronics Corporation were at Joyce Kilmer Elementary School in Mahwah, N.J., recently to teach a lesson on climate change and renewable energy. The cartoon image of an ailing Earth — a thermometer sticking out of its mouth — was the opening slide in their presentation.

Climate change and energy are complex issues, so I was interested to observe how they would be distilled by the Japanese electronics giant — and one of the world’s largest makers of solar panels — to an audience of 10 and 11-year-olds. I recently sat in the back of a fifth-grade class and listened in.

Labels: Sharp, solar, Solar Energy, Solar power

posted by Ertai at 12:48 PM